Soft Heel Cream: Most of us tend to neglect our feet and do not care for them enough. Consequently, they tend to get dry and that results in cracked heels. Prolonged negligence results in the accumulation of dirt and impurities in those cracks, and causes irritation which can even make the feet bleed. ARL presents Soft Heel Cream as an effective solution for all these problems in the form of advanced therapy for rough and cracked heels. Specially formulated blend of rich emollient, butter, proven to heal cracks, bleeding cells, remove flaky patches, itchiness, and soften heels. Shows visible relief in four days from the first application. Now you can say goodbye to cracked heels and get soft and smooth feet.